Eight people holding bouquets on the gala stage, under gold stage lights against a red backdrop

The anniversary story

Twenty Years, Four Eras

The 20th-anniversary gala at The Bellevue Manila retold the house's history as four eras of jewelry, from treasured heirlooms to future facets, and introduced a first fragrance collection.

Legacy in Motion marked twenty years of the house, 2006 to 2026. At The Bellevue Manila, the gala retold the story as four eras of jewelry, and used the night to show where the house goes next.

Legacy in Motion: A Legacy of Brilliance, A Future in Motion. Mayet De La Rosa Fine Jewelry, 20 years anniversary, in gold on deep red satin
The theme of the night: a legacy of brilliance, a future in motion.

A milestone the house rarely stopped for

For most of its history the house did not pause to celebrate itself. Earlier anniversaries went by quietly while the business put its energy into opening branches and looking after its people. The twentieth was different: a gala, a fashion show, and a proper look back. The staff who have served the house the longest were honoured on the night.

Guests on the gala stage under red and gold lights, applauding as a bouquet is presented
Bouquets and applause on stage at the gala.

Four collections, four chapters

The centrepiece was a fashion presentation, also called Legacy in Motion. It showed four jewelry collections, each inspired by a different stage of the house's history. Radio host Nicole Hyala, the house's brand ambassador, headlined the show. The four eras below follow the same arc.

Built on loyalty

Asked what has kept the house going, Mayet named loyalty as its first core value. Many of her customers have been coming back since 2006, and she puts that down to a plain approach: what you see is what you get. Services such as buybacks and appraisals back it up, giving clients confidence that a piece keeps its value long after the day they bought it.

A speaker with a microphone addressing guests beside lit display cases of jewelry, in front of a red Mayet De La Rosa backdrop
Addressing guests beside the anniversary display.

From a small jewelry business, the house grew into a chain of boutiques. When the pandemic arrived, selling online and live became a central part of how it works, no longer a side channel.

A new chapter: fragrance

The anniversary also introduced the house's first fragrance collection, a step beyond gold and diamonds. Mayet has long been drawn to chemistry and formulation, and the collection took shape after a visit to Grasse in France, the town known for its perfumers.

There are ten scents, five for women and five for men. The women's collection is Pineapple Oud, Blushing Rose, Radiant Alaya, Golden Rouge and Pistachio Vanille. The men's line is Roma Noir, Spiced Nomad, His Bleu, Imperial Silver and Noble Éclat.

Guests gathered around glass display cases on a red-carpeted floor ringed with red roses, photographing the anniversary display
Guests gathered around the anniversary display.

Jewelry is still the core of the business. The fragrances give existing clients another way into the house, and they introduce it to people who are not yet ready to buy fine jewelry. Mayet's aim, in her own summary, was to keep building on luxury that people can afford.

After twenty years in fine jewelry, the next chapter is about new ways to experience the same house, whether through a diamond ring, a gold necklace or a bottle of perfume.

“Jewelry is visible luxury, while fragrance is invisible luxury.”
Mayet De La Rosa, founder

Era by era

2006–2010

Treasured Heirlooms

Chains, cameos, coloured stones and pearls.

Era one
2011–2015

Illusion of Light

Diamonds and illusion settings.

Era two
2016–2020

Bold in Gold

Japan gold, statement pieces and resilience.

Era three
2021–2026

Future Facets

Fancy-cut diamonds, Monaco and 24K bars.

Era four

Next in The House

All stories

Client services

Not sure where to begin?

Tell us what the piece is for and we will find it, size it, or make it. Reach the boutique team directly, or sit with the collection in person.

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